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    It is time to turn over a new leaf.

2 October 2019

The countdown to the 41st edition of Host has just started: from Friday October 18 to Tuesday, October 22, Fieramilano will be hosting Italy’s most important event dedicated to the Ho.Re.Ca., foodservice, retail, large-scale distribution and hospitality sectors. More than 2,000 companies will be taking part at this year’s event and, of course, the Celli Group will be among them as always, ready to send a loud and clear message to the market: “Don’t recycle…” because recycling is not enough anymore: we need to go beyond In Italy, the rate of water consumption in plastic bottles is always increasing and this “convenience” comes at a very high price for the environment.


It is time to turn over a new leaf; we need to do more! Celli Group firmly believes that the future of our planet depends both on a more informed use of plastic by the beverage industry, and on a move away from single use containers. Today drinking (water) responsibly means stopping to reflect on the value of water – a common good and an irreplaceable resource – and thinking about how we all have the duty to manage and consume it responsibly.


It’s for this very reason that Acqua Alma will be at HOST on Friday, October 18 at around 3:00 p.m. (Hall 18, stand G60/H63), to present a new product that Daniele Agosto, Group Product Marketing Director with vast experience in the beverage dispensing sector (both Horeca and Vending/Office), says, “will change the way water is consumed on the go”.

In our increasingly digital, plastic-free age, visitors at HOST will become protagonists of a cutting-edge consumer experience. The consumer is always more social and constantly connected with a “naturally” digital water, ready to interact with the individual and good for humankind. Truly a challenge to the last drop!?A 120-square-meter stands will be showcasing a large range of Cosmetal products as well as Acqua Alma’s complete product range, in addition to introducing the Celli Group’s commitment to environment sustainability, consumer experience and digitalized water dispensing.

The future is here, and it carries the banner of our new slogan: Don’t recycle … discover a new sustainability.